Story + Script
App & Progress Bar
Pod Interior Design
Beginning from canceled plans
This project started when SpaceX announced that the 2020 Hyperloop Competition would not be taking place As design team lead for the Washington Hyperloop Club, I was working with three other designers to create a carbon fiber shell that would go over our team's engineered pod expected to race in the annual SpaceX competition in Hawthorne, CA.
When these plans were canceled, the team decided it would not be financially worthwhile to continue building the pod, and therefore, it didn't make sense for us to continue building the shell.
I needed to pivot the goals of the design team.
The 2019 competition pod on display at our unveiling event
My team member and good friend, Christine Lee, and I decided to make a concept video about what a Hyperloop passenger experience would be like
Different than other Hyperloop concepts
Most Hyperloop concepts that exist today mainly focus on a highly futuristic aesthetic with no regard to easing people’s anxieties about riding on a new technology, or its sustainable background. Additionally, many concepts focus on one aspect of the system rather than the whole passenger experience; we wanted to change that.
We began our research through a diverse range of user intercepts
Because public transportation is a public utility intended to include every walk of life, it was important for us to cast a wide net of backgrounds, ethnicities, ages, and abilities for our user intercepts.
But eventually, Coronavirus became serious in the United States, and we switched to in-depth interviews from surveys we designed
"The commute is a personal time for people, and I want to respect that."
"Imagine the smell and jolting in those overcrowded busses..."
"Carbon emissions matter to me, but sustainability is a low priority right now."
We synthesized our observations into a Miro board...
Observational clustering for airlines
Raw responses from airline polls
Color coded participant names
Raw responses from bus and lightrail polls
Google poll data visualizations
Observational clustering from in-person interviews
Observations from in-person interviews
Observations from zoom interviews
Social preference matrix
Observational clustering for bus and lightrail
(extra detail for the research nerds out there!)
... and developed 'How Might We's' through mad-lib insights.
We still needed to identify a few of the most important values to Laura, and develop insights to solve them. This led us to our How Might We statements. Starting with grouping similar types of problems, we were able to find roots and develop functional statements that would help us solve bigger issues. This was the messiest, most difficult part of our research.
"User needs to ____(user need) because _____ (surprising insight)"
This synthesis determined our final design criteria
Reducing carbon footprint
Laura needs to be surrounded by an infrastructure supporting sustainability because when there are no consequences or rewards for sustainability, it's hard to prioritize it.
Feeling like a welcomed guest
Laura treasures feeling like a welcomed guest because it makes the ride feel more personalized and less like rented space.
Clear & personalized communication
Sarah expects clear communication at each step of her journey because communication creates order from chaos.
Confidence through cleanliness
Cleanliness can be felt by all 5 senses, and if the cabin is not clean, it can trigger the user into thinking the system is untrustworthy.